The Metropolregion Hamburg in planning a network of cycle superhighways, that will enable users to reach their destinations comfortably, safely, quickly and without disruption over the shortest possible routes. The cycling infrastructure was already part of the planning process at an early stage. Identity-establishing elements such as steles, shelters, bike service stations and handhold elements will increase comfort and recognition factor, enhance acceptance and contribute to easy orientation. A memorable bevel shapes the appearance of all the elements and gives the cycle superhighways their own DNA.