Development of standardized design concept for different Helios products in diverse areas (commercial or private). Implementation of clear logo and the typical Helios striking design elements such as clips and beads.
Standardized brand positioning through clear definition of corporate parameters for the entire product family of O.R. Lasertechnologie GmbH. It means qualitative and quantitative implementation of colour range, transfer of unified elements and using standardized label inscriptions as well as new interface design.